Description

Preattentive attributes are characteristics that draw the viewer’s attention before they can make a conscious choice. We encounter these every day when alarms go off or when lightning flashes in the sky, and we can apply these principles to our charts, emails, and slides to bring focus to the right element at the moment.

Topics include:

• Defining preattentive attributes that are available in file design
• Using size contrast in Word documents and emails
• Adding color contrast to data visualization
• Leveraging multiple preattentive attributes in slide design