As business people, the realms of art and design can seem totally foreign to our comfortable world of facts, figures and numbers. However, in today’s visually oriented world, it has become clear that presentation is just as important (if not more so) than information. Many businesses have yet to adapt to this paradigm shift, ignorant or dismissive of the importance of teaching their employees a design-based approach to presentations and presentation software.
Founder of Duarte Design, Nancy Duarte’s Slide:ology: The Art and Science of Creating Great Presentations is a concise, well-written companion to crafting optically stimulating visual aides. This book aims to fill the knowledge gap in the school of professional presentations by teaching its readers how to turn their hard information into compelling stories through quality graphics, informative diagrams and eye-catching slide layouts. However, the book is more than just a “how-to” for slide shows. It is a user friendly look into visual theory as well as the philosophy and psychology about how different design decisions can impact your audience for better or worse.
Duarte’s undisputed expertise in high-stakes presentations is clearly evidenced though a series of helpful case studies and fascinating personal experiences. Whether you are a graphic designer by trade or just looking for some extra help before your next big pitch, Slide:ology has something to teach you about being a better presenter.